Clear30 for Universities
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Media kit
Everything you need to write about Clear30
Logos, product imagery, approved boilerplate, cited outcome data, and expert sources. No form, no email gate. If something is missing, ask and we will send it the same day.
01 · Boilerplate
Approved company description
Copy either version verbatim. Both are cleared for publication.
Short · 30 words
Clear30 is a cannabis behavior-change app and campus platform. Built with research funding from the National Institutes of Health, it helps people quit, cut back, or take an intentional 30-day break, without judgment.
Long · 95 words
Clear30 is a cannabis behavior-change platform built for the majority of daily cannabis users who never enter traditional treatment. Its consumer app supports people who want to quit, moderate, or take an intentional 30-day break, and has been downloaded more than 150,000 times. Its campus platform gives universities cannabis education, validated CUDIT-R screening, brief intervention, and conduct modules in one system, with campus-wide data for prevention and counseling teams. Clear30 was developed with a competitive NIH/NIDA SBIR grant by a team of addiction scientists led by Dr. Fred Muench.
02 · Fast facts
The numbers, with sources
150,000+
app downloads
Clear30 internal, 2026
4.7 ★
App Store rating, 3,000+ reviews
Apple App Store
16
campuses in the Fall 2026 cohort
Clear30 internal, 2026
Outcomes at 30 days
Self-reported in-app survey of N = 1,829 users who reached day 30, not only those still active.
50%+
completely abstinent at 30 days
66%
average reduction in days using
67%
of those still using used less on the days they used
Developed with a competitive NIH/NIDA SBIR grant. Phase 1 complete.
Peer-reviewed in Psychology of Addictive Behaviors, 39(6), 571–576.
03 · Logos
Marks and lockups
Use the gradient mark on light backgrounds and the white mark on dark. Keep clear space equal to the height of the leaf on all sides. Do not recolor, stretch, add effects, or place the mark on a busy photograph.
04 · Color and type
Brand basics
Palette
linear-gradient(90deg, #80C97A, #5BB4A9)
#80C97A
Leaf green
#5BB4A9
Clarity teal
#000000
Display
#575555
Body
Typeface
Lexend
The only typeface we use, weights 300 to 700. Available free from Google Fonts.
Light 300
Regular 400
Semibold 600
Bold 700
05 · Product imagery
Screenshots and mockups
Approved for editorial use with credit to Clear30. Higher resolutions are in the ZIP.
Consumer app
Progress, streaks, and the 30-day calendar
Campus education and screening
Screening questions, scenarios, and personalized feedback
Campus dashboard
Aggregate, de-identified reporting
06 · Expert sources
Who you can interview
All four are available for interview on cannabis potency, use disorder among 18 to 25 year olds, digital behavior change, and what universities are seeing on campus.
Dr. Fred Muench
Co-Founder & Chief Science Officer
Addiction scientist, former President of Partnership to End Addiction, and Associate Professor at the Feinstein Institutes for Medical Research. Has published widely on digital behavior change and text-message intervention.
Asher Herbstman
Co-Founder & CEO
Built and leads Clear30's social and creator strategy, the engine behind 150,000+ downloads and over 40 million views. Can speak to reaching young adults who are not looking for treatment, and to what it takes to turn attention into behavior change at scale.
Julian Singleton
Head of Campus Partnerships
Interviewed more than 100 university and student health leaders about cannabis on campus. Can speak to how prevention, counseling, health services, and conduct offices are responding.
Thatcher Clough
Co-Founder & Chief Product Officer
Leads product across the consumer app and the campus education and screening platform. Can speak to designing behavior-change tools people actually finish, and to building software to medical-device standards.
07 · Advisory board
Scientific and policy advisors
A. Thomas McLellan, PhD
Creator of the Addiction Severity Index and former U.S. Deputy Director of National Drug Control Policy.
Alan Budney, PhD
Leading researcher in cannabis use disorder, Professor at Dartmouth’s Geisel School of Medicine.
Kamala Greene Génecé, PhD
Chief Clinical Officer at Behavioral Health Group, the largest outpatient addiction treatment network in the country.
Marcia Lee Taylor
Founder of MLT Strategies, former EVP and Head of Policy at Partnership to End Addiction.
Stephen D’Antonio
Former EVP at Shatterproof, trained in evidence-based family treatment approaches.
Lauren Johnson
Marketing Director at Fors Marsh, specializing in public health communications.
08 · University partners
Example campuses
A selection of campuses running Clear30 that you are welcome to mention. Please contact us before naming any specific institution in print, and note that this is not the full list.
Alma College
Amherst College
Cal Poly Pomona
Central Methodist University
Dartmouth College
Eastern Illinois University
Jacksonville University
MassArt
Norfolk State University
Northeastern Illinois University
Tougaloo College
UC Irvine
University of Michigan
Winona State University
and others not
included here
included here
09 · Language
How we talk about cannabis
Clear30 is not an anti-cannabis brand. People come to us to quit, cut back, or take a break, and we meet them wherever they land. If you are quoting us, this is the framing we use.
We say
Cannabis use disorder
Taking a break, cutting back, moderating
People who use cannabis
Non-judgmental support
Higher-potency products
Taking a break, cutting back, moderating
People who use cannabis
Non-judgmental support
Higher-potency products
We avoid
Addict, abuser
Getting clean
Marijuana abuse
Quit or fail framing
Drug-war language
Getting clean
Marijuana abuse
Quit or fail framing
Drug-war language
Media enquiries
Need something that is not here?
Ask for raw data, a specific screenshot, a campus reference, or an interview. We respond within 72 hours.
Dr. Fred Muench
Co-Founder & Chief Science Officer
press@clear30.org